Informed choices.

Regenuary, coined by The Ethical Butcher co-founder Glen Burrows is a campaign that encourages individuals to focus on regenerative agriculture and sustainable food choices during January. Glen was frustrated with the deceptive messaging surrounding veganism and its environmental impact, observing how supermarkets and multinational corporations were appropriating the movement for their interests.

Regenerative agriculture is an approach to farming that focuses on enhancing and revitalising the health of ecosystems and soil. Unlike traditional agricultural practices that may deplete soil nutrients and harm the environment, regenerative agriculture aims to restore and improve the natural resources it utilises. The overarching goal is to create a sustainable and resilient agricultural system that not only produces food but also contributes positively to ecological health and mitigates climate change.

Regenuary participants commit to supporting regenerative agriculture, and to spread the word, emphasising the vital connection between the food we consume and its impact on the environment.