The history of Veganuary.

Veganuary originated in the United Kingdom in 2014 when Jane Land and Matthew Glover founded the campaign inspired by the growing interest in plant-based diets. The initiative aimed to encourage people to embrace a vegan lifestyle for the month of January, providing them with support, resources, and information about the benefits of choosing a plant-based diet.

Over the years, Veganuary has gained substantial momentum globally, with the UK playing a pivotal role in its expansion. The campaign's success can be attributed to its inclusive and educational approach, appealing to individuals' ethical, environmental, and health concerns. As awareness of the impact of food choices continues to grow, Veganuary has become an annual event that inspires and empowers people in the UK and beyond to explore the benefits of a vegan lifestyle.