Every Day is Earth Day

May 2

Celebrating Our Roots and the Farmers Who Nourish Them

Every year on April 22nd, Earth Day serves as a powerful reminder that we are all stewards of this planet — and for us at S. Thorogood & Sons, that message is at the very heart of what we do every single day.

As a family business grounded in generations of tradition, we’ve always believed that the earth doesn’t just give — it thrives when it’s cared for. Our connection to the land is deeply rooted in our relationships with the incredible farmers who grow the fresh, honest produce we bring to market.

Our Farmers: The Heart of It All

We’re proud to work alongside some of the most passionate and knowledgeable growers in the country — many of whom are family-run operations themselves. These are people who rise with the sun, hands in the soil, working with the rhythm of the seasons to grow food that’s full of flavour and integrity.

We don’t just source produce from our farmers. We know their names, their stories, their soil. We’ve walked their fields and shared conversations about crop rotations, weather patterns, and wild hedgerows. It’s a partnership built on mutual respect and a shared love of the land.

Why This Connection Matters

Supporting local and sustainable farming isn’t just good business — it’s essential for a healthy planet. Here’s why it matters:

Lower Carbon Footprint: Sourcing close to home reduces transport emissions and keeps our food miles low.
Healthier Soil: Our farmers use responsible growing methods that preserve soil health, protect pollinators, and encourage biodiversity.
Stronger Communities: Buying direct supports small farms and rural economies, keeping traditional knowledge alive and land in use.
Fresher Food: Quite simply, food that doesn’t travel far tastes better and stays fresher longer.