Showcasing Fruit and Vegetables

At S Thorogood and Sons we understand the importance of presentation in retail. Colour, texture and freshness are just as important as flavour when it comes to selling fruit and vegetables. A carefully arranged display can draw customers in, encourage trial and highlight seasonal British produce.

Tips for Making Produce Stand Out

Focus on Colour and Shape – Mix different varieties to create visual contrast. Rainbow chard, leafy clementines and pink grapefruit instantly catch the eye.

Group by Use or Meal Idea – Encourage customers to see how vegetables and fruit can work together. Pair root vegetables for roasting, or citrus for juicing and salads.

Highlight the Season – Signage and storytelling about British growers, heritage varieties and peak seasonality can enhance the appeal.

Rotate Stock Regularly – Freshness is a selling point. Ensure displays are tidy and remove any blemished produce.

Make One Veg the Star – Select a key seasonal vegetable or fruit each week to feature in the display or as part of promotions.

Why This Matters

Well-presented produce not only sells better, it communicates quality and builds trust. Customers are more likely to return if they feel confident that what they are buying is fresh, seasonal and carefully sourced. By highlighting the story behind British growers and the produce itself, retailers and market stalls can differentiate themselves and increase sales.