Farm to Market

At S Thorogood and Sons we have been connecting British growers with markets in London for generations. Our work is rooted in family farming and a commitment to quality, and it ensures that produce moves efficiently from the field to the stall, wherever it will be sold.

Whether you are a small retailer, a greengrocer or a chef, the journey of a vegetable is just as important as its flavour. Freshness, handling and timing all make a difference to the final product. Understanding this journey helps buyers get the very best from British farms.

From the Field

Every season starts with careful attention in the field. Trusted growers cultivate crops with skill and experience, focusing on quality, consistency and flavour. Our long-standing relationships with farmers allow us to plan harvests according to market demand, ensuring that everything from leafy greens to root vegetables reaches buyers at its peak.

Farming for market requires precision. Crops are monitored daily, harvested at the right stage and handled with care to avoid bruising or spoilage. For small retailers and greengrocers, this means that produce arrives fresh, vibrant and ready to sell.

Harvest and Preparation

Once harvested, crops are sorted, cleaned and packed for transport. At S Thorogood and Sons we pay attention to every step. Vegetables are stored in ideal conditions to maintain freshness and prevent damage. Temperature control, ventilation and careful stacking are all part of the process.

For leafy greens, herbs and delicate vegetables, this care is crucial. Even hardy roots such as parsnips and celeriac benefit from careful handling to keep them in perfect condition for market sale.

Transport and Delivery

We deliver produce across London and beyond, coordinating routes to maintain speed and quality. For small retailers and greengrocers, reliable delivery is essential. Receiving fresh produce on time allows shops to offer the best seasonal vegetables to customers and reduces waste.

Our delivery teams understand that each customer’s needs are different. We adapt to support everyone, from family-run shops to larger market stalls.

Why It Matters

The journey from farm to market affects flavour, shelf life and customer satisfaction. Produce that has been handled with care retains its freshness, texture and nutritional value. By working with experienced growers and wholesalers, small retailers and greengrocers can confidently offer British produce at its very best.

The process also reflects our farming values. Planning, skill and dedication at every stage protect quality and support sustainability. From field to stall, every step tells a story of care and craftsmanship.

A Partnership Across the Supply Chain

At S Thorogood and Sons we view every delivery as part of a partnership. Growers provide the produce, we ensure it travels safely, and our customers bring it to the public. This connection strengthens British farming, supports small businesses and celebrates seasonal produce in its freshest form.

Farm to market is more than a journey. It is a story of British fields, experienced growers and shops who care about the food they sell. By understanding and respecting this journey, small retailers and greengrocers can deliver the very best to their customers every day.