Make Veg the Star of the Dish

January is the perfect time to embrace Veganuary and showcase the very best of British winter vegetables. At S Thorogood and Sons, we work with growers who know their crops inside out, providing leafy greens, root vegetables and heritage brassicas that shine on the plate.

Winter vegetables are at their peak in January. Frosted leaves, sweetened roots and hearty stems deliver incredible flavour and texture. January King cabbage, rainbow chard, Brussels sprouts, Jerusalem artichokes and heritage squash all have the depth and sweetness that make them ideal for plant-forward dishes.

Make Veg the Star of the Dish

The key to Veganuary menus is letting vegetables take the lead. A roasted squash can be the centre of a salad, layered with grains, nuts and winter greens. Braised January King cabbage can provide a rich and comforting main, or a rainbow chard tart can create a colourful, flavourful centrepiece. Simple techniques like roasting, steaming or sautéing enhance natural flavours and retain nutrients.

Why British Veg Matters

Buying British vegetables supports growers and ensures your menu is truly seasonal. Cold winter weather enhances flavour in many crops, while careful harvesting and storage maintain quality. Our growers’ expertise guarantees that only the best produce reaches your kitchen or retail space.

This Veganuary, celebrate fresh, seasonal British produce and show customers just how exciting vegetables can be. By making vegetables the star, menus, market displays and retail shelves all become more vibrant, flavoursome and seasonal.